MATERIAL
CHROMASHINE®
Chromashine® is an aluminum pigment that uses no coloring and instead creates color from the effect of light interference. Light interference can be seen naturally in bubbles and in the feathers of peacocks, but Chromashine® creates the effect using Toyo Aluminium’s special technology. Aluminum is used to create a world of beautiful colors in paints, printing inks, and more.
Analysis of interference color aluminum pigment "CHROMASHINE®"
CHROMASHINE® is an aluminum powder used in automotive paint. The powder itself has no color but instead reflects changing colors under light. On the other hand, the metallic quality of the material can make it difficult to determine what color it is at any given moment. A study was undertaken to “dissect” the material and discover new ways to use it. The result was wrapping/folding paper that reflects different colors with subtler, more smoother transitions.
DESIGNER
SPREAD
Creative unit consisting of Hirokazu Kobayashi and Haruna Yamada. The idea behind the unit is to “spread” creative ideas across the environment, living things, things, time, history, color, and words. Using “color and concepts” as a basis the unit has designed and directed graphics and packages for various projects including logos, album covers, and exhibitions. Since 2014, they have exhibited Life Stripe, a project that records daily life in strips. Awards include D&AD, Red Dot Design, iF Design, German Design, Pentawards, DFA, Good Design, and others.
WEBSITE
MATERIAL
CHROMASHINE®
CHROMASHINE® is an aluminum pigment that uses no coloring and instead creates color from the effect of light interference. Light interference can be seen naturally in bubbles and in the feathers of peacocks, but Chromashine® creates the effect using Toyo Aluminium’s special technology. Aluminum is used to create a world of beautiful colors in paints, printing inks, and more.
WEBSITE
TOYO ALMINIUM K.K
Midosuji Daiwa Building., 3-6-8 Kyutaro-Machi Chuo-ku, Osaka 541-0056, Japan
http://www.toyal.co.jp/eng/
Toyo Aluminium began in 1931 manufacturing aluminum boxes and sheets. Today, the company takes advantages of aluminum’s qualities such as lightness, easy to process, hard to rust, non-magnetic to produce wrapping, electronic parts, paints, and high-performance materials such as pastes and powders. Toyo Aluminium is working with designers to showcase to designers and companies the potential of aluminum.
Contact
DepartmentGlobal Marketing Dept.
Business Strategic Dept.
Powder&Paste Headquarters
StaffRie Mukai
Tel+81-6-6271-3157
